Product Marketing Course Outline

Build skills to launch, promote, and scale products and services like a pro

Product Marketing

A comprehensive Product Marketing course for beginners and intermediates who want to attract customers, communicate value, and grow their business; whether you sell products, services, or both.

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120+Students Trained
20+Webinars Hosted
50+Live Trading Sessions

Hear directly from our product marketing tutor

See how we teach marketing, before you commit

An ESTT tutor leading a product marketing session

Why product marketing skills matter

  • Learn to identify and understand your ideal customers.
  • Craft compelling messaging for both products and services.
  • Plan and execute marketing campaigns that convert.
  • Measure results and optimize for growth.
  • Build skills that generate real-world revenue.

Watch this short video to understand the common marketing challenges for products and services, and how structured learning helps you overcome them.

Course details

About this class

The Product Marketing program is designed to develop strategic thinkers who understand how to position, communicate, and scale products effectively.

In competitive markets, products do not fail because they are bad, they fail because they are poorly positioned.

This course teaches learners how to bridge the gap between product development and market demand using structured marketing intelligence.

Scope of course

  • Foundations of Product Marketing
  • Market Research & Customer Insight
  • Product Positioning & Messaging
  • Competitive Analysis
  • Go-to-Market Strategy
  • Pricing & Value Communication
  • Performance Metrics & Optimization

Choose the learning experience that fits you

Build skills to launch, promote, and scale like a pro

Two ways to learn the same product marketing foundation. The difference is the level of guidance and support.

Group Coaching Group coaching session in progress at ESTT

Learn product marketing in a structured group environment

Guided lessons, group discussions, and community support for marketers, entrepreneurs, and service providers.

What you’ll gain in group coaching

Physical

₦200,000 / per month

  • Step-by-step marketing curriculum for products and services
  • Group sessions and Q&A
  • Community learning & accountability
  • Practical exercises and real-world examples
  • Foundations for long-term business growth
  • Certificate of completion

Online

₦200,000 / per month

  • Step-by-step marketing curriculum for products and services
  • Group sessions and Q&A
  • Community learning & accountability
  • Practical exercises and real-world examples
  • Foundations for long-term business growth
  • Certificate of completion
Rated 5 out of 5
Enroll in Group Coaching
Exclusive Coaching One-on-one exclusive product marketing coaching

Get personalized product marketing coaching

Tailored mentorship, direct feedback, and faster results for businesses selling products, services, or both.

Why exclusive coaching accelerates your product marketing journey

In-person (6 weeks)

₦1,500,000

  • One-on-one mentorship
  • Personalized feedback on campaigns for products and services
  • Accelerated learning curve
  • Flexible pace and focus area
  • Premium support
  • Certificate of completion

Online (6 weeks)

₦1,000,000

  • Private live sessions
  • Personalized feedback on campaigns for products and services
  • Accelerated learning curve
  • Flexible pace and focus area
  • Premium support
  • Certificate of completion
Rated 5 out of 5
Explore Exclusive Coaching

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